The Art of Money Live

Using the I Heart Money™ Coaching Method

with Certified Master Coach Ekaterina Popova 

Ready to Feel Confident, Empowered, and at Peace with Money—and Attract More of It Through Your Creative Practice and Business?

Work with me: artist, founder of Create! Magazine, Certified Master Mindset Coach, and Certified I Heart Money™ Coach. Transform your money story, rewire your beliefs, and step into lasting overflow, no matter the times.

Program Schedule
November 4 – December 9, 2025
6 live group coaching calls
Tuesdays at 12 PM EST (9 AM PST | 6 PM CET)


All sessions are recorded and available for replay.

Personalized 1:1 Support Available
Prefer to create your own schedule and receive customized support? Enroll in the 1:1 program and book sessions at times that work best for you. See details below in the pricing section.

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GAIN
CLARITY

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REWRITE YOUR
MONEY STORY

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CHANGE YOUR
FINANCES

Raise Your Hand IF you’ve ever felt like…

→ You are constantly stuck in a feast or famine cycle

→ You work harder and harder, but your income stays stuck.

→ You feel anxious opening your bank account or talking about money

→ You undercharge, overdeliver, or put yourself last

→ You see others succeed and feel like it’s not possible for you

…you are not alone. And you’re not broken.

The truth is, most of us were never taught how to have a healthy relationship with money. We inherited beliefs, fears, and limitations from our family, society, art school, our friends and even past experiences — and we carry those into adulthood without even realizing it.

But here’s the good news: your money story can be rewritten.

Does this sound familiar?

→ “I go into avoidance mode with money and finances.”

→ “Money mindset and looking at my numbers is where I feel the most dread.”

→ “I still struggle to feel truly proud of my prices and confident sticking to them.”

→ “I am afraid to show up and follow my big ideas in fear of being judged.”

→ “I don’t want another tech bro-book approach—I need a supportive, gentle energy around money and sales.”

→ “I have shame around debt and borrowing and I feel like I'm bad with money. “

→I hold myself back from investing in my art practice and business for fear I won’t make it back and that I’ll waste my time.”→ “I’ve had wins (like a big art sale or a $10K art month) but it felt hard, and I’m scared I can’t repeat it.”

→ “I want to feel joy and pride when I sit down to do my finances like it’s a creative practice, not a punishment.”

KIM TATEO

"Kat is an incredible coach, and the calls are always so helpful. Even on the weeks when I didn’t have a specific question, I left feeling inspired and learning from my fellow members. Being part of a community where others are focused on their projects and creative dreams has been life-changing and has deeply supported my practice. I feel grateful for the encouragement and connection, and I love how we champion one another. It is truly the best community, and I can’t thank Kat enough for changing my life."

But What If We Said THERE COULD BE ANOTHER WAY?

MEET YOUR COACH

Hi, I’m Ekaterina! IT’S NICE TO MEET YOU!

Hi! I’m Ekaterina Popova (but you can call me Kat), artist, creative entrepreneur, and founder of Create! Magazine. As an immigrant and artist, I grew up without an example of someone with my background pursuing big dreams. I always knew I wanted more for my life, but I didn’t realize how much my money mindset, fear of investing, and financial shame were holding me back.

When I stepped fully into self-employment and built my art practice and creative business, I became passionate about helping other artists and creatives rewrite their money stories, release fear, and step into abundance.

I have lived through money blocks, financial anxiety, and debt. I also discovered what it takes to create a new reality with money. Before the I Heart Money™ Method, I was stuck in a low-paying job while trying to build my art career. I worked hard with little to show for it and felt terrified to look at my bank account. When I found this methodology designed by Emily Williams, everything began to change. That same year I quit my job, took bold action toward my dreams, and began to experience real shifts.

To this day, no matter what milestone I reach or challenge I face, I return to these practices.

That is why I became a Certified I Heart Money™ Coach. My mission is to help ambitious artists, entrepreneurs, and creative souls break free from scarcity and step into true overflow.

Sara Strong Glupker

"Working with Ekaterina Popova as my coach has been a life-changing experience and a true game-changer for my art career. With her encouragement and guidance, I recently received the highest payment I’ve ever earned for a large painting—something I couldn’t have achieved without her support. Kat helped me overcome fears and doubts while teaching me to honor my creative worth. Through our work together, I developed a sustainable pricing system that supports both me and my family.

Beyond the financial growth, Kat guided me in healing inner wounds, making major mindset shifts, and even launching my podcast. Although our work together was a couple of years ago, the love, guidance, and support I received from her continue to help me take my art career to new heights. I’m deeply grateful that I listened to my heart and made the investment to work with Kat."

WHAT’S Inside

The I Heart Money™ Method is a proven eight-module framework created by Emily Williams, founder of I Heart My Life®. I have personally used and tested this method in my own art career and business. It was the first money mindset program I ever experienced, and I return to it again and again. That’s why I’m so proud to be certified and to coach you through this powerful process.

Rewriting the Money Story

Identify the hidden money stories silently running your life

Confidence in Pricing & Worth

Feel proud of your prices (and stick to them in conversations).

Safe & Loving Accountability

Building rituals for financial check-ins that feel sacred. Support systems and peer encouragement (safe space over bro-energy).

Gamifying Finances

Bringing spreadsheet joy + gamification into budgeting. Turning financial tasks into wins instead of weight.

Consistency in Growth

Normalizing $10K months and more (beyond one-time wins). How to expect abundance and create momentum without burnout.

Sales with Integrity

Implement encouraging, artist-aligned sales approaches. Sticking up for yourself in pricing + client conversations.

What We’ll Do Together

Together, we will:

  • Identify the hidden money stories silently running your life

  • Rewire your subconscious beliefs so you stop sabotaging success

  • Build a wealth identity that matches your desires and goals

  • Create daily practices that make abundance your new normal

This isn’t about hustling harder. It’s about changing who you are with money so you can receive, hold and grow wealth with confidence.

How Coaching Works

When you work with me, you’ll receive:

  • Personalized coaching calls where we integrate the I Heart Money™ Method into your life

  • Worksheets, activations, and journaling prompts that guide your transformation

  • Step-by-step support so you don’t just learn new ideas, you actually live them

  • Accountability so you stay consistent and anchored in your new money identity

What You Can Expect

By the end of this process, you can expect to:

  • Feel confident and clear about your financial future

  • Release guilt, shame, and fear around money

  • Receive and hold more wealth without sabotaging it

  • Create new opportunities for income, clients, and freedom

  • Experience peace and joy in your relationship with money

ENJOY EARLY BIRD PRICING UNTIL OCTOBER 15, 2025

Founding Member Pricing for The Group Program 

3 MONTHLY PAYMENTS

$167 / month for 3 months

1 TIME FULL PAYMENT

$497
(Goes up to $997/ 50% discount!)

6 MONTHLY PAYMENTS

$265 / month for 2 months

Tracy von Ahsen

"Working with Kat cracked me open in ways I wasn’t expecting. She meets you with unending resources and strategies for your craft that are practical, specific, and immediately usable. Then she takes you deeper. Kat creates a sacred, steady container where what is blocking you becomes impossible to ignore—not only in your work, but also in the core beliefs underneath, which is where real, sustained change happens. With Kat as a guiding light, you rise to a higher level of excellence. She held me and my vision with unwavering presence through many personal and unexpected twists and turns, helping me anchor into the vision and life I am called to create."

LUXURIOUS PRIVATE SUPPORT ON YOUR OWN SCHEDULE

1:1 Money Coaching Package

6 MONTHLY PAYMENTS

$500 / month for 6 months

1 TIME FULL PAYMENT

$3000
6 private coaching calls including text and email support during business hours

2 MONTHLY PAYMENTS

$1500 / month for 2 months

Camille Myles, Artist @camillemylesart

"After taking a long break from exhibiting and creating seriously, I felt lost and unsure of my next steps. Ekaterina became the guide I needed to navigate my career—helping me clarify my vision, strengthen my mindset, and take meaningful steps to grow my practice and expand my visibility. Looking back three years later, I realize that the dreams I set with her guidance have come to life. I’ve built a strong body of work, shared it with the world, and stepped fully into my voice as an artist. I’m deeply grateful for her ongoing support and proud to call her not only a mentor but also a friend."

Got Some Questions?
WE’LL WE HAVE ANSWERS

  • The program runs from November 4 to December 23, 2025. We’ll meet live on Zoom once a week for six weeks on Tuesdays at 12 PM EST (9 AM PST | 6 PM CET). All sessions are recorded and available for replay.

  • Every session is recorded and shared with you. You’ll have access to replays, resources, and notes, so you can catch up anytime and still get the full value of the program.

  • This isn’t a self-paced class. You’ll get live access to me for six weeks, direct feedback, and a supportive community of like-minded creatives. You’ll leave with clarity, strategy, and a plan you can actually implement.

  • You’ll receive guidance and support during the live group coaching calls each week. If you’d like more personalized attention, there is also the option to upgrade to a 1:1 coaching package and work with me privately in a dedicated container.

  • Early bird tuition is $497 if you register before October 15, 2025. After that, the regular tuition is $997. Flexible payment plans are available.

  • While results will vary, past clients have released money blocks, raised their prices, celebrated their first $10K+ months, transitioned to self-employment, and built the courage to face their finances with clarity. Many have created new levels of abundance, restructured their business with confidence, and stepped into a stronger sense of direction. This program is designed to give you tools and support you can apply right away.

  • If you’re unsure whether this program is right for you, feel free to email info@theartqueens.com with any questions. I’ll be happy to support you, or we can schedule a free discovery call to explore together.

  • Because this is a live coaching program with limited spaces, all sales are final and no refunds are offered. Please be sure this program feels like the right fit for you before enrolling. If you have questions, reach out to info@theartqueens.com or schedule a free discovery call so we can discuss your goals.